Lori Senecal is the Global CEO (Chief Executive Officer) of the Crispin Porter + Bogusky advertising agency. Appointed by the MDC partners, her duties at CP+B include implementing the business’ strategic vision and to work with the partners as a consultant in order to help further both growth and expansion across the world. Her previous position was as the president and the CEO at the MDC Partner network. Prior to holding that position, she worked as the Global Executive Chair of KBS.
While employed at KBS, Senecal worked to further the progress of the company and the success of its global vision. While there she was responsible for helping the domestic business grow from having a staff of 250 to becoming an international company with over 900 employees. The company went on to be listed in “the best places to work” in the city of New York by none other than Crain’s New York Business.
According to her aboutme Senecal is reported to be especially adept at collaborating with clients for the full optimization of perfect platforms across all “partner experiences.” She also manages the Agency’s nine offices across the globe. Andrew Keller, the CEO of CP+B, stayed in the position even after Senecal was appointed to focus on the U.S.
Along with Richard Pinder, the International CEO, they report to Lori Senecal. They adopted this administrative model in order to give everyone the opportunity to do what they do best. She took the position following CP+B’s scoring the Global Infiniti Account.
The corporation garnered the account due in part to their significant efforts over a one year period to generate new business. At present, the company is concentrating on studying such thriving international markets as China. For the past two years, Lori Senecal has left her mark on the culture and business of CP+B.
She is credited with making the company more agile, collaborative, inventive, modern and internationally consistent while still remaining skilled in local marketing. She is also said to have the ability to identify and develop working talent and thus promoted the growth and development of CP+B relatively quickly. She also helped the business in gaining recognition from the Advertising Age as one of the official Creativity Innovators Of The Year.
Senecal was also individually honored. Advertising Age named her one of the Agency Executives to watch in 2016. It is an honor that included just four successful candidates.
You can also visit her Linkedin account.