Alexandre Gama is a Brazilian advertiser and publicist and one of the only Brazilian members of the six-member group known as Global Creative Board. He was born in Rio de Janeiro on June 1, 1958. He is the first Brazilian entrepreneur to achieve continued communication success in global communications network initiatives. He currently serves as original founder and CEO of Neogama, which stands as one of Brazil’s top 20 advertising agencies.
Alexandre Gama obtained his bachelor’s degree in Advertising from the Fundação Armando Alvares Penteado and began advertising full-time in 1982 as a writer for Standart Ogilvy. He later moved up the ladder and began work in professional copywriting for DM9 from 1990 to 1994. Throughout this brief time, he was quickly recognized for his writing endeavors and excellent quality of work, gaining him the status of “the most awarded writer in all of Brazil”. He then attempted to initiate and run numerous start-up advertising businesses and eventually founded Neogama in 1999.
He created a merger between Neogama and BBH, a London-based branch of operations, in 2002. The new merger company became known as Neogama/BBH and kept a high stake record holding within the larger organization. Gama won numerous awards.