Any person with a social media account or a TV will recently have come across the Fabletics brand and its impressive marketing that often includes business partner Kate Hudson. In just three short years, the impressive Fabletics brand has made its way to the top of the activewear industry with an estimated value of more than $250 million; one of the most impressive aspects of the rise of Fabletics has been the use of various sales techniques that are often cited as problems for the Online retail industry.
Fabletics has itself been looking for ways to push itself forward as a part of the group of brands seen as providing a lifestyle that needs to be aspired towards, which also includes brands such as Apple who have created huge numbers of loyal customers dedicated to their brand. Obviously, the role of Kate Hudson has become integral to the performance of Fabletics through her appearances in marketing campaigns, but the company itself has followed marketplace trends that include providing customers with a high quality experience and making sure their exclusive designs are enjoyed by all.
Many traditional retailers have questioned the role of ‘showrooming’ as an effective sales technique for Online sellers who often offer individuals a lower cost for items they see and try on in traditional brick and mortar stores. Fabletics has been using a ‘reverse showrooming’ technique that sees the company who were once solely an Online membership only retailer open the doors of a number of traditional stores that have become a major part of the sales of the company. Executives at Fabletics have revealed the company made the decision not to use pop up stores as these were not seen as providing a chance to continue with the relationship building options the company has become known for.
Instead, Fabletics decided to open a number of brick and mortar locations that buck the trend of recent physical locations closing under the weight of the competition provided by Online retailers; the brand has proven such a success that the current six locations see an average of between 30 and 50 percent of those entering already being members of the Online version of the company.
Reviews have always played an important role in the growth of Fabletics as the word of mouth buzz about the brand created by reviews and blog posts have joined the social media posts of Kate Hudson as a major aspect of the positive impression the brand has created. An area of every review that is always enjoyed by reviewers is the fact the clothing options provided are offered at a low cost for the quality of the garments being sold; prices range in 2017 from $25 to $59 for two and three piece outfits.
Making sure Fabletics customers have an easy to navigate Website experience has been high on the list of the brand managers who have achieved this in the view of many reviewers who have already praised the company for its ease of use and high quality products.
Alexandre Gama is a Brazilian advertiser and publicist and one of the only Brazilian members of the six-member group known as Global Creative Board. He was born in Rio de Janeiro on June 1, 1958. He is the first Brazilian entrepreneur to achieve continued communication success in global communications network initiatives. He currently serves as original founder and CEO of Neogama, which stands as one of Brazil’s top 20 advertising agencies.
Alexandre Gama obtained his bachelor’s degree in Advertising from the Fundação Armando Alvares Penteado and began advertising full-time in 1982 as a writer for Standart Ogilvy. He later moved up the ladder and began work in professional copywriting for DM9 from 1990 to 1994. Throughout this brief time, he was quickly recognized for his writing endeavors and excellent quality of work, gaining him the status of “the most awarded writer in all of Brazil”. He then attempted to initiate and run numerous start-up advertising businesses and eventually founded Neogama in 1999.
He created a merger between Neogama and BBH, a London-based branch of operations, in 2002. The new merger company became known as Neogama/BBH and kept a high stake record holding within the larger organization. Gama won numerous awards.
Jason Hope is a Scottsdale based entrepreneur, philanthropist, futurist, and investor. His enthusiasm for technology as well as giving back to the society is inspiring. Jason was born and brought up in Tempe, Arizona. He went to Arizona States University where he graduated with a bachelor’s degree in finance. He furthered his studies at ASU’s W.P. Carey Business School where he attained an MBA.
Jason uses his extensive knowledge in technology to watch the current trends in the industry and to make predictions on the future of technology. His predictions about the future have made him to earn the title of a skilled futurist. Jason Hope believes that the Internet of Things may have the power to manipulate the future of the modern community as several devices become connected.
The Internet of Things is a technology that relies deeply on the internet. It includes usage of network-connected components that link with each other without any human intervention. According to Jason Hope, the Internet of Things is permanent. However, it will have a different outlook in the future.
Jason also explained that one of the major challenges developers will encounter is application mindshare. As many devices get connected, individuals and businesses will not appreciate most of the developments.
Jason is an active philanthropist with a special focus on disease cure, education, biotechnology, and scientific research. One of the organizations that Jason supports is the SENS Foundation. The organization carries out extensive research on anti-aging drugs. Jason sees this as an opportunity to create better lives. SENS take a different approach to curb aging. They focus on finding a cure to diseases that break down the body making a person to age faster than he/she should. Diseases like heart and lung disease as well as Alzheimer’s disease interferes with all the functions of the body. Currently, the doctors deal with these diseases after they have occurred but SENS want to prevent these diseases from happening. Jason donated $500,000 to this foundation.